A 5-Second Copywriting Strategy To Increase Your Sales

October 13, 2008

If you sell a general product to a general market, here’s a simple yet effective copywriting strategy that will increase your sales.

Let’s say you wrote an ebook that teaches job hunters how to get a job in 30 days. And you wrote a sales letter with the headline:

“How To Get A Job In 30 Days Or Less.”

Now, you may be able to generate some sales with that letter. But here’s a strategy that will boost your sales. It’s so simple that it’s surprising how many experienced marketers overlook it.

It’s called market segmentation. Read more

How To Write Effective Headlines In Sales Letters

July 30, 2008

Five seconds.

That’s all you get to convince your prospect to continue reading your sales letter.

And since all sales letters open with a headline, it is, by far, the most critical part of the sales letter.

Almost all advertising gurus agree that headlines will make or break your sales letters. Here are a few of their observations:

“Five times as many people read the headlines as they read the body copy.” – David Ogilvy, Ogilvy & Mather

“Headlines increase results up to 17 times.” – Jay Abraham, Marketing Mastermind

“Headline is 50 to 75% of the ad.” – Don Belding, Foote, Cone & Belding Read more

10 Critical Elements Of A Powerful Sales Page

July 24, 2008

Whether you’re selling an ebook, a physical product or a service, you need a powerful sales page to convert prospects into customers.

And in order for your sales page to be effective, there are ten critical elements you should include:

1. Powerful introduction – The opening paragraph of your sales page should be powerful enough to grab your prospect’s interest. A good introduction will draw them into the rest of your sales page. Show your prospects from the start why they should read the entire sales page.

2. Create your own USP – USP stands for unique selling proposition. Your sales page must clearly explain how your product is uniquely superior to your competition and why it is the only solution your customer needs. Read more