A 5-Second Copywriting Strategy To Increase Your Sales

October 13, 2008

If you sell a general product to a general market, here’s a simple yet effective copywriting strategy that will increase your sales.

Let’s say you wrote an ebook that teaches job hunters how to get a job in 30 days. And you wrote a sales letter with the headline:

“How To Get A Job In 30 Days Or Less.”

Now, you may be able to generate some sales with that letter. But here’s a strategy that will boost your sales. It’s so simple that it’s surprising how many experienced marketers overlook it.

It’s called market segmentation. Read more

How To Write Effective Headlines In Sales Letters

July 30, 2008

Five seconds.

That’s all you get to convince your prospect to continue reading your sales letter.

And since all sales letters open with a headline, it is, by far, the most critical part of the sales letter.

Almost all advertising gurus agree that headlines will make or break your sales letters. Here are a few of their observations:

“Five times as many people read the headlines as they read the body copy.” – David Ogilvy, Ogilvy & Mather

“Headlines increase results up to 17 times.” – Jay Abraham, Marketing Mastermind

“Headline is 50 to 75% of the ad.” – Don Belding, Foote, Cone & Belding Read more

10 Critical Elements Of A Powerful Sales Page

July 24, 2008

Whether you’re selling an ebook, a physical product or a service, you need a powerful sales page to convert prospects into customers.

And in order for your sales page to be effective, there are ten critical elements you should include:

1. Powerful introduction – The opening paragraph of your sales page should be powerful enough to grab your prospect’s interest. A good introduction will draw them into the rest of your sales page. Show your prospects from the start why they should read the entire sales page.

2. Create your own USP – USP stands for unique selling proposition. Your sales page must clearly explain how your product is uniquely superior to your competition and why it is the only solution your customer needs. Read more

What Is An Autoresponder?

June 11, 2008

An autoresponder is a computer software that automatically sends out email replies. For instance, you can set up a basic autoreply message in your Hotmail or Gmail account and whenever your friends email you, your email system will automatically send out your pre-written message. For most people, an autoresponder is commonly used when they go on vacation.

However, there are now autoresponder software and services that are developed specifically for marketing purposes. They are extremely sophisticated tools that can immediately provide information to your prospective customers, track your customer’s actions and even follow up with customers at preset time intervals.

They can also personalize all your email follow ups so that they give the impression that you wrote the email personally.

Here are three main reasons why you should use autoresponders in your marketing campaigns:

  1. More revenue. Repetitive contact has been proven to increase sales. The more offers you send out to your list, the more orders you’ll get.
  2. Less work. You can contact thousands, even millions, of people immediately, on-time and without any extra effort.
  3. Build a reputation. The best way to brand your product or service is to keep yourself in front of your customers and develop a relationship with them. Sending out automated sequential emails is the perfect way to let prospects know what you and your company stand for and what you’re all about.

In short, autoresponders will help increase your sales as it allows you to follow up indefinitely and automatically with your customers. You’ll build rapport, customer loyalty and confidence.

For marketing purposes, there are two types of autoresponders:

  1. Outsourced ASP model: The autoresponder software is hosted on the service provider’s server and you access it via a web-based control panel for a monthly usage fee.
  2. Server-side model: With this model, you install the autoresponder software on your own server. The downside to this model is that it requires considerable technical skills.

If you’re looking for an outsourced autoresponder service, we highly recommend Aweber as its email delivery rates are superior to many other service providers in the market. We are using Aweber for our own email marketing campaigns too.